Trying to explain the impact Steve Jobs has had on my career is a little difficult. It’s not that I knew him, talked with him, or even saw him from a distance at any point in my life, but Steve Jobs’ impact on design and my generation is already legend. As a graphic designer, my career has transformed itself in a short 50 years so greatly, that most wouldn’t recognize the industry if they started in it some 50 years before. I was required to buy a Mac for my first design courses, and after using it, I came to call this little tool an extension of myself. I use an Apple product every hour of every day. I use a Mac computer at work, come home to my Macbook laptop, use my iPhone for email, GPS, entertainment, weather, twitter and even when I’m sleeping, my computer is backing up my files, updating my inbox and my phone’s alarm is set to wake me up in the morning. No other company I have ever known influences my day on such a regular basis. If ever there be a product or man to transform my life, Steve Jobs and Apple would be it.
His passion for design in an industry that originally shunned it, opened doors for people like me for the future. Not only did he make products that became extensions of ourselves, but he impacted how business sees design and showed the world that design and business can be, and are, one.
I became even more emotional about Steve’s death because of reading the article by Steven Heller about The Job Jobs Did, a sobering reality that this impact can disappear with his absence at Apple and that we need people like Steve to inspire and uphold the power of design or it will be lost. The article speaks with graphic designers about their response to his legacy and courage to resist and change design as we know it. It’s a challenge for us to continue this trend, even though we’re not CEO’s at Apple, we have the power to make design a prominent part of business and “give people not what they ask for but what they need.”
So, in his passing, all I can do is say thank you, Mr. Jobs, for impacting a generation, a career path, and an everyday person like me and for changing my life forever. It was a pleasure knowing you.
think different image